Adding happiness to Zamel’s
Zamel’s is a retailer with a strong focus on jewellery at value price-points. Many of their items are aimed at younger markets, and are impulse bought. The brand has real ‘feel-good factor’ and is about buying great items to match your fast-fashion wardrobe and feel great. To match this approach, The Animals developed a fresh brand positioning line for Zamel’s – ‘Happiness starts here’. Once applied, we reinforced the fun with a range of colourful, shiny and vibrant executions and promotions. All the while never losing sight of the brand’s core focus on competitive pricing paired with great products.
Zamel's Pop Up Store Signage
Zamel's New Year Point Of Sale Campaign
Zamel's Gold Rush Advertising Outdoor Window Decal