The VBA had a challenge for us. STEMs based careers (Science, Tech, Engineering and Maths) were highly popular with students and school leavers. However despite Engineering being an integral part of STEMs, very few consider the related area of surveying for a career path. This is despite it being highly paid and acute shortages being felt nationally. To raise awareness, the Victorian Building Authority enlisted The Animals to build material that reinforced the impact your career can have on an entire skyline. We developed initial concepts through to final finished art, along with print and delivery of promotional products. The work was carried out lightning fast – in the equivalent of just 2 weeks, and successfully seen by more than 14,000 students.
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