Capturing authentic stories that connect
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The Animals' Myer campaign embarked on a strategy to connect with Chinese-Australians during one of their most important celebrations – Lunar New Year. Material was crafted for social and digital platforms to mark the occasion, reinforcing the preparation many Chinese observe traditionally, while showcasing relevant products. The web video featured a real daughter in Australia, chatting to her actual Singaporean mother on video-call who was overseas at the time. The realness in The Animals' Myer campaign, along with ad-libbed unscripted humour, made for an authentic story that was highly regarded in comments by our audience.
Myer Lunar New Year Advertising on iPad
Myer Chinese New Year Video Still
Myer Lunar New Year Social Media
Myer Advertising Campaign Photoshoot Still
Myer Lunar New Year Photoshoot Image