The Animals® was founded on the idea that creative services for business can be flexible. And that collaborating and teaming up with other specialists and clients can be powerful and rewarding. In ways that lead to outstanding results. 

This flexible creative services approach has seen us work both directly with great clients and brands, as well as shoulder-to-shoulder with like-minded Ad Agencies, Design Firms, In-House Studios, Marketers and Marketing Consultants. Producing exciting work right around Australia. 

The Animals operate as a full creative extension of your business. As well as a trusted marketing and communications advisor. We provide you with the ability to build best-practice marketing programs, strong communications and engaging creative resources.

Our creative services provide everything you need to create sharp items. Material that not only looks outstanding, but has intelligent thinking behind it. It’s something we’ve been doing for countless brands, businesses, government organisations and not-for-profits.

why work with us

Creative Services Image - 'Collaborate With Instinct' for The Animals Advertising Services Web Page

with instinct

When instinct kicks in, ideas take off. The Animals are your very own creative collaboration engine. Here to turn your need for better digital, design and written content into reality.

Creative Services Image - 'Create Intelligently' for The Animals Advertising Services Web Page


Time is precious. We distil your tasks without labouring the process. Fact finding carefully and analytically, to create what best reflects you.

Creative Services Image - 'Engage, Sell, Inform and Inspire' for The Animals Advertising Services Web Page

Engage, sell,
inform & inspire

Impress clients or customers. Expand sales prospects. Reinvigorate the old. Reinvent or re-position. We’re here to help you make it happen.


Our people have worked across over 100 brands. So we know what it takes to create material that busts through the clutter of a busy world to reach your target.

Creative Services Image - 'Game Plan' for The Animals Advertising Services Web Page

Get the
game plan

Answers are clearer when you see everything 360 degrees. Let us show you a complete range of options and tactics that will excite your audiences.

Locally convenient, nationally accessible

Located on Melbourne City’s edge, we’re accessible to clients nearby, and many that aren’t. Currently we’re working with brands and businesses across 4 Australian states and growing.

creative services


  • Advertising branding & design
  • Brand identity, messaging and style guides
  • Product / service names & identities
  • Design & Art Direction
  • Copywriting, editing & proofing
  • Campaign ideas
  • New business proposals & tenders


  • Outdoor advertising & signage
  • Radio advertising, podcast & scripts
  • Television advertising
  • Videography & photography
  • Press releases & articles
  • Image creation & photo retouching
  • Corporate comms
  • Print & press management
  • Packaging, brochures & factsheets


  • Website creation and programming
  • Digital design & App design
  • UX architecture, wireframing & prototyping
  • Digital banner creation
  • eDM email campaigns and data measurement
  • Social media & content creation
  • Social media advertising and boosting
  • Moving images & animation


  • Digital-led marketing strategy & concepts
  • Google advertising & analytics reporting
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Radio, outdoor & regional TV strategy and media planning

meet the founding partners

The Animals was founded by Brendan Moore and Angus Williams. A combination that fuses Brendan’s passion for outstanding design and digital, together with Angus’ well-considered writing, content and strategic smarts.

Brendan Moore

Founding Partner (Design & Digital)

Angus Williams

Founding Partner (Copy, Content & Strategy)

frequently asked questions

We strive for inspiring ideas and results, completed with a minimum of fuss. The Animals way of working allows for ample feedback, a high level of responsiveness, and an amazing outcome.

We operate with discretion. We will sign any confidentiality or non-compete agreement on request.

Yes. As a small independent we work to your budget constraints and are happy to quote projects without obligation.

The Animals is a name that’s versatile, a bit like us. It can be fun and playful, or energetic and aggressive. It’s also highly memorable. Much like the work we’d love to do for you.

Yes. We love it. If you’re in Melbourne we always welcome a coffee catch-up to discuss your needs. Especially as we’re just off Chapel Street. If you’re remote or interstate – a virtual meetup is always a great option.