Services / Web Design
Web Design Melbourne
Most websites are attractive and do not convert. The traffic arrives, the bounce rate is high on exactly the pages that matter, and nobody can say why.
We design and build websites around how people actually behave. Researched, tested, and handed over in a state your team can run without calling a developer every time a page needs changing.
The numbers behind the work
300%
traffic increase for Lighthouse Foundation within four months of launch.
3,800
new users to Lighthouse Foster Care in the same period.
25 years
of IQ Group’s reputation, finally matched by the website behind it.
What’s included
UX research and journey mapping
Evidence, not opinion
Interface design
Across every breakpoint, not just desktop
WordPress build
Or custom development where the brief needs it
Performance
Core Web Vitals
Accessibility
To WCAG 2.1 AA
Training and handover
Your team can maintain
How it works
1 · Research
Analytics, user interviews and journey mapping. We find where people are dropping out before we decide what to build. Most redesigns skip this and end up solving a problem the business assumed it had.
2 · Structure
Information architecture and wireframes, agreed before anyone opens a design tool. Structure is the cheapest thing to change at this stage and the most expensive to change later.
3 · Design
Interface design across breakpoints, built as a system rather than a set of pages. A component set your team can extend without a developer, and without the site drifting out of shape.
4 · Build and handover
Development, testing and training. You leave able to run it. If every content change needs an agency, the build has failed regardless of how it looks.
Work
IQ Group
A ground-up rebuild for Australia’s leading financial services consultancy. Years of accumulated plugin overhead stripped out, a modular design system that flexes across superannuation, banking and insurance, and a platform the internal team now manage themselves.
PERSOLKELLY
A corporate recruitment site attracting strong traffic but converting badly, with high bounce on key commercial pages. We led UX research, UI design and creative, rebuilding the journey from looking for staff and looking for work through to a meaningful action, rolled out under PERSOLKELLY’s global brand guidelines.
Lighthouse Foundation
A foster care recruitment site built to connect more of Australia’s most vulnerable children with families ready to care for them. 300% traffic increase and 3,800 new users within four months.
Frequently Asked Questions
How long does a website take?
A straightforward marketing site runs eight to twelve weeks. A larger build with research, custom functionality or migration runs longer. The variable is almost never design time. It is how quickly content and approvals come back.
Do you build on WordPress or something else?
Usually WordPress, because it gives marketing teams real autonomy without a developer in the loop. Where the brief genuinely needs something else we will say so rather than force the platform.
Can you work with our existing developers?
Yes. We have led UX and design with an external development partner more than once, including PERSOLKELLY. It works well when the split is clear from the start.
What happens after launch?
The first version is never the last. We stay on for iteration where it is useful, and hand over properly where it is not. Either way your team leaves able to run the site.