Services / Ecommerce
Ecommerce Design & Development Melbourne
Seven or eight out of ten Australian shoppers abandon their cart. That is rarely a price problem. It is usually the moment the brand experience stops, warm and considered on the product page, cold and generic at payment.
Most of the stores we take on are not starting from nothing. There is a catalogue somewhere, a spreadsheet of stock levels, and a team already stretched thin. The job is to move all of that across without losing the rankings, the order history or the customers you already have.
We design and build ecommerce that holds the brand all the way through to the receipt.
The numbers behind the work
117 years offline
Mazzucchelli’s had never sold a piece of jewellery online before we built their store.
6 weeks
from brief to a profitable Shopify storefront, in the middle of the 2020 lockdowns.
35 stores
across five states and territories, now supported by one online presence.
What’s included
Platform selection
Shopify, WooCommerce or BigCommerce, chosen on what your business actually needs
Store design and build
Product and category structure
Checkout experience
And conversion optimisation
Replatforming and migration
Ongoing evolution
Because most stores need it
How it works
1 · Platform and structure
Which platform, which apps, how products are organised. Get this wrong and you are constrained for years. We have built on all three major platforms and have no stake in which one you pick.
2 · Design
Storefront, product pages, cart and checkout designed as one continuous experience. Most stores are designed as a shopfront and a transaction, which is exactly where the brand falls away.
3 · Build
Development, payment and shipping setup, and testing across devices. Mobile is where most abandonment happens, so it is where most of the testing goes.
4 · Launch and iterate
Live, then improved. The first version is never the last. Mazzucchelli’s has had a full redesign and a further upgrade since launch, and it earns the attention each time.
Work
Mazzucchelli’s
117 years offline to profitable in six weeks. When COVID closed all 35 stores in early 2020, we built the 1903-founded jeweller a Shopify storefront that traded profitably from week one. Redesigned in 2022 and upgraded again in 2025.
Zamel’s
Sister brand to Mazzucchelli’s within The Jewellery Group, built weeks later on the same platform and the same development partnership. Redesigned in 2022, moved to Shopify Plus in 2024, with a careers section and a loyalty program designed along the way.
ReefAsta
A single-product store for Pacific Bio’s first consumer product. We built the brand look, wireframed and designed the site, and took an algae biotechnology company direct to consumers for the first time.
Frequently Asked Questions
Shopify or WooCommerce?
Shopify for most retailers who want to sell rather than maintain a platform. WooCommerce where you need deeper control, unusual integrations, or already run WordPress. We have written up the comparison properly.
Can you migrate our existing store?
Yes. Replatforming is mostly a planning exercise. Product data, URL structure and redirects decide whether you keep your search rankings or start again, and that work happens before anything gets designed.
How much does an ecommerce build cost?
It depends on catalogue size, integrations and how much of the brand work is already done. A focused Shopify build for a clean catalogue is a very different project to a migration with ERP integration. We scope before quoting.
What actually lifts conversion?
Usually the unglamorous things. Checkout friction, mobile performance, clear delivery and returns information, and product pages that answer the question a buyer is actually asking. Rarely a redesign of the homepage.