When we commenced this job, the request made was simple. Show the love of this occasion by all means, but more importantly than that, show the buying and gifting opportunity available at Myer for Valentine’s Day. Our creative solution came about by looking at the inspiration within the gifts themselves and working outwards.
Cheekily replacing the word ‘love’ on each headline we created with a suitable product from Myer’s range. February was a very successful month for the retailer, and while we won’t take all the credit, we will admit that the campaign was ‘loved’ by client and customer alike.