When we commenced this job, the request was simple. Show the buying and gifting opportunities you get when you shop at Myer, as well as the 'love'. Our creative solution came about by looking at the inspiration within the gifts themselves and working outwards.

Cheekily replacing the word ‘love’ on each headline we created with a suitable product from Myer’s range. February was a very successful month for the retailer, and while we won’t take all the credit, we will admit that the campaign was ‘loved’ by client and customer alike.