Myer Lunar New Year Website Tile

The Animals and Myer collaborate on something red, bright and shiny

The Animals and Myer are now online! We love it when you get talented people together, work to a common goal and create something that adds a genuine smile. With our recent collaboration, The Animals and Myer created fresh content for the Lunar New Year, exclusively for Social and Digital Media across Chinese-Australian targeted media. The actors on set were a real Mother and Daughter, which really injected a fun, playful energy to this spot. The Mandarin ad-libs are all their own. It was a joy to play a part in writing and art directing this, and it wouldn’t have happened without the fast-moving team of people listed below. Happy viewing.

Cast: ‘Anna’ – Sally Cheung, ‘Mum’ – Tina Xu Production: Monster and Bear Director: Sarah Hickey Producer: Jessica Pearce Production Client Director: Christie Poulos (Genero) 1st AD: Jessica Galea Cinematographer: Josh Mitchell-Frey Camera Assistant: Shawkat Husseini Gaffer: Andrew Lock Sound Recordist: Abramo Peghini On Set Stylist: William Bobbie Stewart Hair & Makeup Artist: Amanda Lissant-Clayton Stills Photographer: Kayzar Bhathawalla Photographer Assistant: Samantha Pearce Production Assistant: Matthew Holmes Editor: Ryan Bird Colourist: Sam McCarthy Client Team: Gemma Hunter, Leanna Clancy, Sarah Hatzopoulos, Lucy Piccolo

Feel like shopping for something redder, shinier, or brighter for yourself or relatives? You can here: