Leor is a provider of Early Childhood Education & Care that commenced operations in 2018. Founded as a disruptor to the sector by design, Leor is also an approved NDIS Provider and the only childcare provider to have received B Corporation status — a remarkable position in the early childhood education marketing landscape.
The Brief: A Two-Part Early Childhood Education Marketing Challenge
The brief from Leor was to explore two parts:
- Attract outstanding, talented, passionate people to their business to work and contribute.
- Attract eligible families who might not realise they can access Leor’s range of services with Australian Government subsidies.
Our Strategy & Creative Approach
The full roll-out of material is ongoing, but the early childhood education marketing project itself has included:
- Research, messaging and an extensive digital media strategy
- Creative concepts, designs, writing and roll-out
Campaign Roll-Out & Deliverables
Included in the roll-out has been a comprehensive suite of marketing assets designed to reach both prospective educators and eligible families:
- Digital display ads, banners and templates
- Google Ads and paid search writing and templates
- Careers website content
- Job board advertising material and advice
- Social media templates for LinkedIn, Facebook, Instagram and TikTok
The Result: Authentic Storytelling That Resonates
As part of the project, existing employees and families from Leor were interviewed, alongside prospective audiences. This research uncovered authentic truths and strengths about Leor — their services, their people and the possibilities they offer — and these were the insights we amplified throughout the campaign to drive meaningful results in their early childhood education marketing.
