There are hundreds of agencies in Melbourne. Here's why our clients chose The Animals.
We're an independent Melbourne creative agency based in St Kilda. We've been building brands, running campaigns and designing digital experiences for over a decade — for companies ranging from early-stage startups to Myer and PERSOLKELLY. We're not the biggest studio in Melbourne. But we're the one that cares most about whether the work actually works.
The work works.
Our Work
What makes us different
We think like strategists and work like creatives
Most agencies are one or the other. Strategy shops that produce dull work. Creative studios that make beautiful things nobody can remember why they built. We do both — every project starts with a clear strategic problem and ends with creative that solves it.
We don't do safe — and our results show it
Safe brands don't get noticed. Safe campaigns don't get shared. Every brief we take on, we push for the idea that makes someone a little uncomfortable — because that's usually the idea that works. We've tripled traffic, launched profitable stores in six weeks, and helped brands compete above their weight class. That's what happens when you stop settling for average.
We've worked with the biggest — and we stay independent
We've delivered work for Myer, PERSOLKELLY, G8 Education and the Jane Goodall Institute. We've also partnered under NDA with some of Australia's largest ad agencies on campaigns we can't name. That depth of experience lives in your project — without the inflated overhead of a big-agency structure.
We measure success the same way you do
Traffic. Conversion. Enquiries. Revenue. We're not precious about craft for its own sake — we want to know the work moved something. Every project we take on, we try to understand what success looks like in business terms first, and build the creative brief around that.
You work with the people doing the work
No junior handoffs. No account managers playing telephone between you and the team. When you brief The Animals, the senior creative and strategic thinkers on your project are the ones you meet, talk to, and hear from. It's a better process and it produces better outcomes.
Brands our Melbourne creative agency has worked with
We also work regularly with major Australian and global agencies under NDA — on campaigns and brands we can't name publicly. If you'd like to know more about this side of our work, just ask.
Frequently Asked Questions
What do you charge?
Our rates reflect our experience and track record—competitive for the caliber of work we deliver. Want specifics? Make an enquiry and we’ll provide a detailed quote based on your project needs
What type of companies do you deal with?
We work with everyone who wants to make an impact. Since 2019, we’ve partnered with international corporations, ASX-listed companies, government agencies, and not-for-profits.
We’ve helped startups find their voice, grassroots organisations amplify their message, and entrepreneurs turn ideas into brands that demand attention. Whether it’s a major campaign requiring scaled teams or an intimate project handled in-house—we adapt to deliver results.
What if I'm not happy with the work?
We don’t guess—we get it right. Our proven process starts with multiple concept directions, then we refine based on your feedback until we hit the mark. With hundreds of successful projects since 2019, we know how to turn briefs into brands that perform.
Do you create brands and what does it involve
Yes. Our brand process typically runs 6–10 weeks and covers: brand strategy and positioning, naming and tagline (if needed), visual identity (logo, colour, typography, guidelines), tone of voice. We start with a discovery session and deliver multiple creative directions before refining.
Why choose The Animals over startup studios?
Real experience behind every project. The Animals is owned and run by Brendan Moore, a highly qualified creative with extensive hands-on experience in creative and digital agency roles. Our approach combines dedicated in-house talent with a carefully curated network of local, award-winning creatives who bring specialised expertise to each project.
We’re not a Webflow website factory churning out templates or creating generic, forgettable brands. Every project gets our full attention as we consider your unique needs and execute solutions that give you the highest competitive advantage. We work with most CMS platforms but stay platform-agnostic until the build stage—because the right solution depends on your goals, not our preferences.
The Animals vs typical Webflow and Framer studios?
Many studios earn 25–50% commission recommending specific platforms — which means their recommendation might not be yours to make. We don’t take platform commissions. We recommend the right tool for your project: Webflow, Framer, WordPress, Shopify, custom build — whatever fits your goals and budget.
For more, see: https://webflow.com/made-in-webflow/website/become-an-affiliate https://www.framer.com/creators/
If you want to use Webflow or Framer, we’ll gladly build on these platforms, but we’re not guided by commission structures.
Can The Animals help with our pitch?
Absolutely. We’ve crafted everything from compelling one-pagers to full pitch decks that win business and secure series funding.
Whether it’s trade show materials that stop people in their tracks or billion-dollar contract pitches using documentary-style films and interactive presentations—we know how to make your story impossible to ignore. When it comes to pitch materials, nothing is off limits.
What type of projects do you take on?
From brand strategy to TV commercials, websites to out-of-home campaigns — if it’s creative or digital, we probably do it. The exception: PR and influencer management. We’ll refer you to specialists for those.
What we do: We start with the fundamentals like brand strategy, identity and guidelines, naming and taglines, then bring it all to life through social media creative and content, TV commercials, video production, radio ads, and comprehensive digital advertising across search, display, retargeting and native platforms. Our digital expertise spans websites, landing pages, microsites, UX research, wireframing, augmented reality, plus full app and web app development from design through to deployment.
We create everything from eDMs and annual reports to packaging, catalogues, print advertising, and out-of-home campaigns. Whether it’s moving image outdoor, stadium advertising, shopalites, display materials, or trade show experiences—we handle the complete creative process including production, proofing, and colour checking.
Do you outsource work overseas?
100% local talent, 100% of the time. We believe great work comes from great people, which is why our entire team is based right here in Melbourne. No outsourcing, no shortcuts—just real experience and local expertise working on your brand.