Since 1903 Mazzucchelli’s have sold leading quality diamonds, timepieces and jewellery. While the store and its offering have evolved over the years, the final step – to bring their traditional store online, was yet to happen.
The Animals worked closely with the Jeweller in South Australia, as well as remotely using agile project management software, to build a sophisticated eCommerce platform that provided full online functionality. Including promotional offers and codes, robust security, fast fulfilment, and educational and content that would assist jewellery shoppers when deciding on what to put in their cart.
Other functionality, such as store locators, tips on sizing and click and collect purchasing was also deployed.