Healthcare Branding is something we're passionate about at The Animals.

Neurosensory required healthcare branding assistance, primarily to launch an exciting a new software-based innovation they were bringing to their customers. Known as ListenUp, the health and medical brand is still very much in its infancy, and will become part of a suite of offerings provided to customers that are looking to improve their hearing while enjoying the most up-to-date, well maintained technology on the market.

Neurosensory itself is an independent chain of Hearing Clinics, with 24 locations nationally, spread across Queensland, New South Wales, Victoria and Tasmania in Australia. The business serves customers in both in major cities and regional centres. Neurosensory (NSU) were founded 40 years ago in Brisbane, by Otolaryngologist Dr Dr Anthony Canty. Since then the company have assisted thousands of Australian clients experiencing hearing related difficulties and conditions. Some of their success stories, particularly since the advent of cochlear implant technology have been remarkable. Their services include hearing and balance testing, hearing aids, treatment of issues such as tinnitus and dizziness, as well as cochlear technology and some surgical procedures, assisted by their own team of Ear, Nose and Throat surgeons.

After a detailed briefing process, which also included discussing specific products with a European supplier, The Animals were able to assist with the healthcare branding and marketing of their new hearing technology service – one which was formulated in a way which has never been trialled before in this country.

To answer their specific project brief, we provided Neurosensory's marketing and leadership team with:

• Naming exploration and multiple options
• Naming strategy & rationales for recommended items
• Design & brand identity
• Sales content & copywriting

This also included:

• Final approved name ListenUp
• Design/Logo
• Brochure collateral
• In-clinic poster options
• Further in-clinic point of sale concepts and ideas
• Guidance and creative for eDM material